Google AdWords Strategies - Advertise with Google AdWords: The Definitive Guide to Google AdWords - Perry Marshall.com
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Five Days to Success with Google AdWords - with Perry Marshall
Day 4
"The Fastest, Easiest Way to Test New Ideas"
(And a Powerful Twist on the GoogleCash Method)
I don't know about you, but I've spent a lot of money in the past developing products and ideas that nobody wanted to buy.
What a horrendous waste - especially considering how many other ideas there are that people will spend money on!
If you understand how to use Google AdWords, you should never need to invest more than a few hundred dollars - or in the worst case a few thousand dollars - pursuing an idea that won't work.
Let's say you've got a product idea. The product itself costs $50,000 to develop, and you're sure it's a good idea because it solves a really thorny problem.
So here's what you do: You write a report, e-book or white paper about how to solve that problem. You create an opt-in page where people can get your report in exchange for their contact information.
Then you buy keywords, send people to that page and see how many people you can get to opt in.
That alone will tell you something.
And if you absolutely cannot get anybody to opt-in to your report - or if you can't find keywords that anyone is searching for - then that's a good sign you should abandon the project before you throw any more money at it.
When people do opt in, you can send them an email (or even call them on the phone) and ask them what they're really looking for. If your report is any good, they'll be happy to talk to you, and you'll get LOTS of input about the kinds of problems they're trying to solve.
It's impossible to do this and not learn some major things that you did not know or anticipate.
Not only will this process validate that you're solving a worthwhile problem; it will also fine tune your efforts so that you're dealing with the real problems that real people have!
It's worth repeating: after testing your concept on Google AdWords, you'll never throw good money at a lousy product idea. And when you need assistance or investment money, you'll have proof that people are looking for what you have to sell.
The GoogleCash Method:
The Safest Way to Enter a Market
A couple of years ago, an astute young man by the name of Chris Carpenter came up with an ingenius traffic-brokering strategy called "GoogleCash." Here's how this works: You join an affiliate program, in which a website pays you for sending them traffic whenever one of those visitors buys something. Then you buy clicks on Google AdWords and send people through your affiliate link. You get commission on the sales, and your profit is the difference between the cost of the traffic and your commission.
GoogleCash can be made to sound easier than it actually is. However, when you identify a good niche, a good site and some keywords, this most definitely can be made to work. It's literally the world's fastest business opportunity - you can jump into a new market in as little as 15 minutes. No inventory, no email lists - you don't even need a website.
Now here's the thing: GoogleCash is really a game of doing quick research and cutting your losses. You set up ten different campaigns in ten different markets and you get out of the ones that don't pay as soon as you've got some results under your belt.
Well this also ties back into the first part of this article, the part about testing new ideas. Before you enter a new market with your own product, why not test the market with the GoogleCash method? GoogleCash has some disadvantages (for example if you don't own the website, you can't change anything) but the advantage is you're not married to a product. You can abandon something that doesn't work and try something else.
This is a lot better than guessing! Test the water first with GoogleCash, then develop your product. The flipside of that is that once you have a GoogleCash campaign that's working, you can build your own products into it and keep even more money in your pocket.
Tomorrow's tip is called:
"Why the Most Important Success Ingredient
Has Nothing to Do With Google"
Talk to you then,
Perry Marshall
Learn All About My Definitive Guide to Google AdWords
Five Days to Success with Google AdWords - Day 1
Five Days to Success with Google AdWords - Day 2
Five Days to Success with Google AdWords - Day 3
Five Days to Success with Google AdWords- Keywords- Day 3
Five Days to Success with Google AdWords - Day 4
Five Days to Success with Google AdWords - Day 5
New Google AdWords Tactics for Advanced Players Only
"My Traffic Has Soared"
"It's like someone switched on a little light inside my head.
"I tried your 'peel & stick' approach with an existing campaign. Well, my traffic has soared. In the last two hours I've received half as much traffic as I had yesterday in total. Not only that but the ad which I changed has a 8.3% CTR, my old ad only had a 1% CTR. Thanks, Perry!"
Evan Walters, IT Development Manager
McCarthy Group
Parramatta, NSW, Australia
"Sitting at Home
in My Underwear"
"I was getting about 2830 clicks per month with Google AdWords at $1.06 per click.
I've spent about 8 hours total reading your stuff and implementing it.
Based on the results of my last few days I am on track to get 7815 clicks in the next month and spend the same $3,000 a month . a savings of $23,400 per year, or $2925 per hour for the 8 hours I have invested.
OK, I did have to buy the kit, but this is without doubt one of the absolute best investments I've ever made and I haven't even started!
And yes, I have done most of this while sitting at home in my underwear."
Keith Lee
TMS
Kent, WA
Definitive Guide to Google AdWords
Yes! I would like Perry Marshall & Bryan Todd's
Definitive Guide to Google AdWords™.
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Digital Basic ($49) The Definitive Guide to Google AdWords - instant download in Adobe Acrobat PDF, with 40+ case studies from 10 different industries, real screen shots and exhaustive Q&A on dozens of topics. It's easy to use and it will help you win the game - even when you're up against stiff competition.
Expanded Version with Bonus Audio Seminars ($97) The full course in PDF, plus full, uncut MP3 audio recording of the killer Internet Traffic Stampede teleseminar on Google AdWords, which alone is a $57 value. Veteran marketers Yanik Silver and Jim Edwards hammer Perry Marshall for 2 hard-hitting hours, digging for every possible trick and shortcut. Plus: You also get to eavesdrop on two extended sessions of advanced coaching with Perry Marshall's students - listen in MP3 as he "tears apart" not just Google campaigns but also entire web strategies, then puts them back together. Also includes "Advanced Strategies for Making Your Website Pay" - getting traffic is one thing, making it profitable is another. Perry Marshall and Ken McCarthy disclose the latest and most advanced strategies on Internet traffic conversion. Also Includes: "Jet Fuel for Google Cash."
Deluxe, Hard Copy shipped to you ($197) Same content as Enhanced version, including instant online PDF access, but we will also ship the complete manual and 7 audio CD's via US Mail. Bonus audio: "Advanced Strategies for making your website pay" with Ken McCarthy and Perry's "How to Profit with Google AdWords" Teleclinic with legendary marketing coach Jonathan Mizel on CD. If you're spending more than $500 per month on web traffic, the additional investment will easily pay for itself in just a few weeks. Includes "Jet Fuel for Google Cash."
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Perry S. Marshall & Associates 159 N. Marion St #295
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Copyright ©2008. All Rights Reserved.
Perry S. Marshall & Associates 159 N. Marion St #295
Oak Park, Illinois 60301-1032 USA
AdWords(TM) is a Trademark of Google Inc., Mountain View, California.
Perry S. Marshall & Associates is an independent consulting & publishing firm,
and is not affiliated with Google.
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