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“Are word pictures the most incredible tool in network marketing?”
Tips On Making Money From Home Work: It's Too Good to be True!
“Are word pictures the most incredible tool in network marketing?”
About 30 years, I was giving a famous Big Al “five-step
presentation” to a hot prospect.
Now, you have to remember that I was the famous “Big Al” that
created this incredible 20-minute five-step presentation that no
one could refuse. Everyone signed up into my program.
Well, at the end of my presentation, the hot prospect said:
“No.”
The hot prospect did not sign up!
And I quickly replied:
“Don’t you know who I am? I’m the famous Big Al!”
Three days later, I ran across the same young man and he had
joined another opportunity. Not just any opportunity – he had
joined a seventeen-generation, Xerox chain letter straight from
prison – a real piece of garbage!
Now if that were to happen to you,
what would come across your mind?
I finally decided to take personal responsibility for my
results. Instead of blaming the prospects, I decided to accept
that my results were caused by . . . me.
So here is the question that crossed my mind:
“What did his sponsor say to him that I didn’t?”
Good question. I decided to find out.
I always wanted to do this – it’s straight out of a ‘B’ movie –
so I said to my former hot prospect:
“Take me to your leader!”
We went to see his new leader and I told his leader:
“I’m the famous Big Al, I wrote all these books, I’ve got
this big group. I bet you spent a lot of time, maybe even
the entire three days, trying to get this young man to
join your business.”
His sponsor calmly replied:
“It took me about 90 seconds.”
I felt about one-inch tall. My inflated opinion of myself
deflated quickly.
His new leader continued:
“Big Al, you’ve got a problem. Your problem is you speak
in words.”
Right away I’m thinking:
“Well, what are the options here?”
His new leader then dropped the bombshell. He said:
“People don’t think in words, they think in pictures.”
This is the breakthrough that helped me get more efficient and
to understand how things work in the “real world.”
Hillary Clinton?
So if I mentioned to you the name, Hillary Clinton, would get a
picture in your mind of Hillary Clinton?
If I unscrewed the top of your head and looked inside, would I
see a large indentation of the letter “C” . . . and then a large
indentation of the letter “L” and so on?
Of course not.
You don’t think in letters or in words. You think in pictures.
When I mention the name, Hillary Clinton, you would get a
picture of Hillary Clinton in your mind.
If I mentioned the name, Mel Gibson, you would get a picture of
Mel Gibson in your mind.
If I mentioned “pink elephant,” you would get a picture of a
pink elephant in your mind.
How to transfer information quickly.
If everybody you talked to knew exactly what you knew . . . in
other words, all the information in your brain was in their brain
– they would probably make the same decision that you did.
The problem is, our prospects are not going to sit for three
days while we tell them all of our experiences - so they can see
exactly what we see.
But a picture is worth a thousand words!
Now, I’ve never tested it – it could be 973 words or something
– but a picture transfers information a thousand times faster from
your brain to other people’s brains. By using pictures, they can
instantly see what you see. Communication means that if they see
what you see, they are going to join.
Word pictures are fun because people see in their minds what
you see in your mind. They see your vision. They see your
excitement.
Are word pictures complicated,
long, and difficult to do?
Word pictures can take a few seconds or a few minutes. For an
example of a very short word picture, imagine this.
If a young lady went to the beach, she might tell her father
that she saw this really nice young man at the beach. Then she
would give her father a one-word word picture and say:
“Wow!”
That would create a picture in the father’s mind. Maybe not the
exact same picture that was in his daughter’s mind, but she did
instantly create a picture.
Children use word pictures.
I don’t know how many subscribers have ever had a daughter, but
let’s say you have a six-year-old daughter. She goes to school on
the first day and all the kids in the class are wearing a special
type of uniform, except for her. Her clothes are different.
Her classmates make fun of her and they tease her. Your
daughter cries. During recess, her classmates don’t play with
her. They make her stand in the corner of the playground, facing
traffic and insist that she doesn’t look at them.
Her first day of school was very traumatic for your daughter.
On the way home from school, your six-year-old daughter is
thinking,”
“Well, I can tell Mom and Dad that I need a uniform. But
they don’t see what I see. They don’t feel what I feel.
They won’t buy me a new uniform. What I’m going to have
to do is use a word picture on Mom and Dad so they see
what I see and then they will purchase me a new uniform.”
Your daughter comes home and says:
“Mom, Dad, I was at school today and all the other kids
had a special uniform except for me. They teased me, they
made fun of me. I tried not to cry – I tried to be brave
like you told me – but I started to cry and tears started
running down my face.
“I felt really embarrassed. I felt really bad. But then
at recess, they made me stand at the corner of the
playground with my back to them facing traffic. They
wouldn’t even let me look at them, I just had to stand
there crying.
“And all day long none of my classmates would look at me
or play with me. It was awful!”
While your daughter is giving this word picture, what are you
doing? You are grabbing the credit card and heading down to the
store to get that uniform because you see what she sees.
As your daughter gets older, her word pictures get better and
better. Soon, she gets everything she wants!
Kids are great at using word pictures. They have plenty of time
to practice their word pictures while their parents are working.
I joined because of a word picture.
In 1972, my wife and I went to our very first opportunity
meeting. We answered an ad in the newspaper that said:
“Part-time business. Small investment.”
We came to the Saturday morning business opportunity meeting
and it was three hours long. There was a bunch of anti-government,
Communist hippies, talking about strange things coming out of
their colon, and a lot of cheering by a bunch of weird people.
At the end of this three-hour meeting, my wife and I looked at
each other and said,
“Let’s get out of here. The armed guards are gone from
the back door.”
So we’re sneaking out of the back of the room. Just then, the
person who ran the ad recognized us because we were the only
guests. He said,
“Aren’t you the people who answered the ad?”
We said,
“Yes, but it looks like it’s not for us. We are not
interested and we are much too busy.”
My sponsor looked at me and gave me a little 30-second word
picture which was more powerful than the three-hour meeting. This
word picture earned my sponsor a lot of money.
Would you like to hear the word picture my sponsor told me?
I think if a great word picture can earn you a fortune here, a
fortune there – pretty soon it adds up! Here's what my sponsor
said:
“Big Al, when you join our business here is what happens.
Six months from now you walk into your boss’ office. You
sit down in the chair, you put your feet up on his desk
and you leave little scuff marks with your heels.
“You put your hands behind your head and you calmly tell
the boss that you can’t fit him into your schedule any
longer. You’ve enjoyed working there, but if they have
any problem after you leave they can call you any Tuesday
morning at 11 o’clock at your normal consulting rate.
“Then you get up from the boss’ office, walk out to the
main office desk, pick up your personal belongings, wave
good-bye to all your fellow workers who said it couldn’t
be done, hop into your brand-new bonus car, drive down to
the drive-in teller window, deposit this month’s bonus
check, and say to the bank teller:
“‘Oh, I don’t know. Put this bonus check in savings or
checking. It really doesn’t matter. I get these checks
every month.’
“And then you drive home and relax, having a nice glass
of your favorite beverage.”
That was his word picture. At the end of that word picture, I
said:
“So how do I join?”
I joined based on that 30-second word picture, not because of
the three-hour opportunity meeting.
My sponsor was able to get me to see “what he saw” in the
business. My sponsor created a vision in my mind because of that
simple 30-second word picture.
Would you like to have a formula so
you could create word pictures too?
Here’s the formula. You simply say:
“When you join our business, here is what happens . . .”
Then, take your listeners into the future and let them know
exactly what is going to happen.
That’s it!
Pretty simple, wasn’t it?
Want some more examples?
Example #1.
Here is an example of creating a word picture about receiving a
check for $80. Notice how this short word picture creates a story
or a movie in your mind.
“When you join our business, here is what happens. Two
months from now you walk out to your mailbox and you get
your mail. Now there is some junk mail and magazines, but
there is also a letter from your network marketing
company.
“When you get inside the house, you rip open the envelope
and you look inside. It’s not a letter from your network
marketing company, it’s a check. It’s a check for $80
which you didn’t expect, so you say, ‘Hey, maybe I should
go shopping or take the family out to dinner.’”
Well, did that short word picture create a story or movie in
your mind? Could you see yourself ripping open the envelope?
Instead of just telling your prospect that he can earn $80, use
this word picture instead. Your prospect will think about this
word picture every time he goes to the mailbox, and that will
remind him of your opportunity.
Example #2.
You can help your prospects create a vision of what they could
do with a part-time check. Telling them they can earn an extra
$550 a month is not nearly as exciting as showing the prospects
what they could do with the extra $550 a month. Here is an example
of a word picture that does that:
“When you join our business, here is what happens. You
walk to the local car dealership and you say to the
salesman, ‘Hey! This is the car I would like.’
“The car salesman says, ‘OK, that’s going to be a $550 a
month car payment.’
“You reply, ‘That’s no problem. I have a part-time
business that will make all of the payments for me.’”
Both of these examples were very simple and short word
pictures. Of course you can do longer, more elaborate word
pictures.
The key is to help your prospects see themselves in the word
pictures that you create. You do this by starting your word
pictures with this phrase:
“When you join our business, here is what happens.”
I use word pictures all the time at my opportunity meetings and
presentations.
Word pictures are easy and most of us have unconsciously used
them all in our lives. Now that you recognize exactly how to use
word pictures, I am sure you will use them much more often.
Can I use word pictures to sell my product or service?
Of course you can. However, you will use slightly different
formulas. Here are the formulas for product and services word
pictures:
1. “When you use our product, here is what happens.”
2. “When you use our service, here is what happens.”
Want some examples?
Example #1.
If you sold a diet product, you would say:
“When you use our product, here is what happens. One week
from now you wake up and you start putting on your
clothes and you notice – hey! The pants are baggy! You
have lost an inch or two off your waist and you didn’t
even have to diet!”
Your prospects can see themselves trying on their pants in the
morning. You have created a movie in their minds.
Example #2.
If you sold a skin care product, you would say:
“When you use our product, here is what happens. After
you rinse off our special cleanser, feel your face with
the back of your fingertips. It will feel so smooth, just
like satin or silk!”
In your prospects’ minds they will see themselves feeling their
soft new skin.
Example #3.
If you represent an opportunity that sells telephone services,
you could say:
“When you use our phone service, here is what happens.
You open your phone bill in the mail, and it turns out
not to be a bill, but a check from your new telephone
company because you are marketing their local and long
distance service. So instead of paying a phone bill, you
are getting paid when your neighbors use their
telephones!”
Now that is powerful. Why?
Because if your prospect doesn’t join your business, what will
your prospect think of every time he opens his phone bill?
Yep. He will remember that you told him he could be getting a
check instead of a bill. You will always be in his mind, every
month when the bill comes in the mail.
And who knows? Maybe several months from now will be the
perfect time for this prospect to join. And you will be right
there in his mind.
Keep your word pictures simple and listener-friendly.
Sometimes networkers try to sound important and superintelligent.
They are trying to impress their prospects with their
knowledge.
Bad idea.
Our job is to communicate as clearly as we can, so our
prospects will see exactly what we see in our business or
products. Here is an example of a pompous “I am smart”
presentation:
“Let me tell you about this unique amino acid found
underneath a rock on a mossy hill in China by a team of
nuclear scientists who have movie stars as partners. Our
Nobel Prize-winning scientists have patented a unique way
of encapsulating this amino acid into a time-release
formula that not only makes amputated body parts grow
back, but it also creates world peace.”
We have all heard presentations like this, haven’t we? So
instead of this pompous drivel, maybe we could throw out all of
our technical data, all of our pretty brochures, cancel all the
three-hour opportunity meetings . . . and do a better job of
communicating with our prospects by using just a few short word
pictures.
Word pictures can have a time-released
delayed effect on your prospects.
Here is another powerful way that you can use word pictures.
Let’s talk about the time-release delay effect of word pictures on
your prospects. Here is how this effect works.
When you tell a good word picture, your prospects can’t get it
out of their minds. Here is an example.
Imagine that you are talking to a prospect. At the end of your
presentation he says:
“I need to think it over. I have to talk it over with my
dog or my lawyer. I will get back to you in a couple of
months.”
Well, try this word picture. Say:
“Hey! I am glad you want to think it over. Could you do
me a favor?
“Tomorrow morning when you wake up to go to work, and you
get into your car at 7 a.m., pull your car keys out of
your pocket and just before you put them in the ignition,
just do me a favor. Would you just ask yourself this
question?
“‘Do I really want to be getting up and leaving my family
at 7 a.m. and commuting to work and fighting all that
traffic? And is this the car of my dreams?’ That’s all –
could you just ask yourself that?”
The prospect will say:
“Sure, no problem.”
What happens the next morning?
Here is where the time-released delayed effect of word pictures
kicks in.
The next morning your prospect wakes up, goes out to his car,
pulls his keys out of his pocket, puts them into the ignition, and
what is he going to think?
Your prospect will think,
“Wow, do I really want to be getting up at 7 a.m. in the
morning, leaving my family and commuting all the way to
work? And is this 1973 Pinto really the car of my dreams?
Maybe I should rethink that opportunity that they talked
about last night.”
What will happen the next morning? The same thoughts will go
through your prospect’s mind.
And the next morning . . .
And the next morning . . .
Your prospect will always be thinking of you and your
opportunity. And when the timing is right (like when his boss
yells at him, or there is a big traffic jam), you will be in the
forefront of his mind.
Do you want another example?
You finish your presentation to a young lady and she says:
“Oh, I need to think it over. I need to talk to my
lawyer, my cat, my astrologer and my psychic.”
You would then say this:
“Could you do me a favor? Next time you get your
paycheck, could you do this? When you rip open that
paycheck envelope, pull out your paycheck, hold it up to
the light and rub it between your thumb and forefinger
and ask yourself this question: ‘Is that all that I am
worth?’”
Well, what is going to happen the next time that she gets her
paycheck?
She will rip open the paycheck envelope. But, she probably
won’t hold the paycheck up to the light. Someone might see her and
think that she is strange.
But she will think to herself:
“Is that all that I’m worth?”
“You know what? I had to work overtime three days last
week. And that person next to me never showers. This
person talks too much. I am tired of fighting traffic.
They don’t appreciate me. They don’t give me a raise. I
missed my daughter’s violin concert last week by working
overtime. And I hate these stupid reports. Maybe I should
take a look at something else.”
And that’s the time-delay effect of using word pictures.
Would you like to learn how to make super word pictures?
The way to make word pictures really stand out in people’s
minds is to understand how things go into the mind. The only way
we get things into our minds is by using our five senses.
What are the five senses?
Sight, hearing, smell, taste, and touch. (If you have more,
please feel free to use them too.)
The more of these five senses you put into your word picture,
the more prospects will see themselves in that word picture – and
the more they will understand.
Let’s look at an example of a word picture that uses all five
senses. I would say this to the prospect:
“When you join our business, here is what happens. One
year from now, you have saved up all your bonus checks so
that you can take that dream vacation to Tahiti.
“That morning you wake up and you put on your Hawaiian
shirt, your sunglasses and your sandals. You grab your
suitcase, step outside into the snow, chip the ice off
the windshield of your car, drive down to the airport and
there waiting on the runway is a giant 747 airplane that
says ‘Air Tahiti.’
“When you get on that airplane, where do you sit? First
class, of course. So you sit down in a nice big
comfortable leather first class chair, and as you sink
into it and relax, the flight attendant comes by and asks
you if you would like some orange juice or some
champagne.
“So you grab a little glass of champagne and as the
bubbles are tickling your nose and you are sipping
champagne, you say ‘Wow! This is great!’
“And you hear the roar of the engine as that 747 takes
off. As you leave the runway, your plane turns toward
Tahiti. As you turn, you look out of your window and see
that you are flying directly over where you work!
“As you look down, you see your boss dragging his
briefcase through the snow in the parking lot, all
depressed because he has to do your job for the next two
weeks.
“Your Air Tahiti 747 lands on the island and they take
you directly to the beach. Your guide sets up a hammock
and you relax and enjoy that nice warm tropical breeze.
“You hear the tropical music and you smell the teriyaki
chicken that they’re grilling right next to you.
“While munching away on the chicken, you notice a little
dot on the horizon, and it’s getting bigger. You continue
to stare at that dot as it gets bigger and you notice
that it’s not a dot. It’s actually a person walking
toward you. And that person is dragging his old beat-up
blanket.
“Now that person comes up to your hammock, spreads his
old beat-up blanket on the sand and lays down right next
to you. You look down at the person, the person looks up
at you . . . and it’s your next-door neighbor. You ask
him:
“‘What are you doing here?’
“Your next-door neighbor says:
“‘Well, you know, I lead a poor and miserable life. I
have to work three jobs to make ends meet and I’m behind
on my MasterCard, Visa and Discover credit cards. So I
wrote a bad check just so I could have a holiday in
Tahiti – just three days of vacation, three days of
heaven that I could call my own before I continue my long
and miserable life.’
“And with a tear in his eye, he looks up at you and says:
“‘And how is it that you’re here?’
“And you reply:
“‘Well, I started this part-time business about a year
ago. It’s really very simple. You just collect checks by
recommending what you like. I saved all my checks for a
year and well, I was able to pay for this entire two-week
vacation plus pay off all my bills. It is so wonderful!
As a matter of fact, this business is so wonderful that I
forgot to tell you about it!’
“Well, your next door neighbor stands up, walks over to
the ice cart, grabs the machete, and starts walking
towards you . . .”
* * *
Let me ask you,
“Could you see your neighbor with that machete?”
Of course you could. Let’s take a look at all the senses I used
in this word picture.
1. Did we use the sense of sight? Yes, we saw the 747, our
boss in the parking lot, the dot on the horizon, and we
saw our neighbor coming with the machete.
2. Did we use smell? Yes, we smelled the teriyaki chicken.
3. Did we use taste? Yes, we tasted champagne and the
teriyaki chicken.
4. Did we use touch? We felt the comfortable first class
seat, the champagne bubbles tickling our nose, and the
warm tropical breeze.
5. Did we use hearing? Yes, the tropical music and the roar
of the engines.
In this word picture story we used all five senses. And because
we used all of the senses, the story was very vivid in our minds.
So if you really want to know how to communicate with your
boss, your spouse, your children, your prospect – use word
pictures.
For instance, you could say to your boss:
“When you give me a raise tomorrow, here is what
happens.”
You could take your boss into the future and show him a happy
employee making more money, providing more services for the
company and working harder, etc., etc. Using the five senses to
create super word pictures makes our communication a lot easier
for the listener.
Want another example?
“Let’s say you saved all your bonus checks because you
want to buy that dream car, a Ferrari. That morning you
walk down to the dealership and you look inside the
window and you see your dream car, a beautiful shiny
Ferrari.
What color is that Ferrari?
“If you are like most people, you have already pictured
that Ferrari in your mind, and most times it is the color
red. If you pictured a different color than red, well, it
may be a sign of deep psychological problems . . . just
kidding
“When you walk up to that Ferrari and you look at your
reflection, you say ‘Wow! What a good looking
distributor!’
“No salesmen are around so you think, ‘Well, maybe I’ll
just sit in that car and see what it’s like.’
“You slip into the Ferrari and sit in that nice
comfortable seat and smell that new car smell. You grip
that steering wheel and you feel the leather seats and
you say ‘Wow! What a car!’
“You look around. Still no salesman in sight. You think,
‘I wonder what the sound system sounds like?’ So you turn
on the sound system and all ten speakers are blaring out
your favorite song. Wow! It doesn’t get any better than
this!
“Still no salesman. You think, ‘I wonder what the engine
sounds like?’ You gently turn the key – vroom, vroom –
and even though you’re in the showroom, the engine is so
quiet that nobody notices. What a smooth-running, quiet
engine! It just sounds powerful!
“You look around – still no salesman, so you grab the
shifter and just ease it into first gear, just to feel
what the power would be like, and when you do that . . .
Kaboom!
You fly right through the picture window, right out of
the showroom! And as you’re turning the corner out of the
parking lot at 90 miles an hour, you adjust your rear
view mirror and you see the State Police f-a-d-i-n-g into
the background.”
* * *
Now let me ask you:
“Did you see the State Police, f-a-d-i-n-g into the
background?”
Let’s take a look at the senses we used.
We used sight, hearing, smell, and touch. But didn’t use taste,
did we? No.
We don’t have to force all of the senses into every word
picture we use. Sometimes it just won’t make sense. We could force
taste into this word picture and talk about the acrid taste as you
bit into that leather steering wheel, but that wouldn’t make
sense, would it?
Just use the senses that make sense.
“Word Pictures” aren’t hard to master if you remember one
thing:
Just tell a story that creates a movie inside your prospects’
minds.
Learn more here:
http://nsjcn4mentor.successin10steps.com/?mad=46386
I Appreciate You Dearly! You Deserve Success & Respect!
Your Faithful Friend For Life!
Felix Alexander,
Missionary In Christ-Jesus!
215-641-1659 anytime
Skype: nsjcn4jesusdatas
http://nsjcn4mentor.successin10steps.com/?mad=46386
“Are word pictures the most incredible tool in network marketing?”
About 30 years, I was giving a famous Big Al “five-step
presentation” to a hot prospect.
Now, you have to remember that I was the famous “Big Al” that
created this incredible 20-minute five-step presentation that no
one could refuse. Everyone signed up into my program.
Well, at the end of my presentation, the hot prospect said:
“No.”
The hot prospect did not sign up!
And I quickly replied:
“Don’t you know who I am? I’m the famous Big Al!”
Three days later, I ran across the same young man and he had
joined another opportunity. Not just any opportunity – he had
joined a seventeen-generation, Xerox chain letter straight from
prison – a real piece of garbage!
Now if that were to happen to you,
what would come across your mind?
I finally decided to take personal responsibility for my
results. Instead of blaming the prospects, I decided to accept
that my results were caused by . . . me.
So here is the question that crossed my mind:
“What did his sponsor say to him that I didn’t?”
Good question. I decided to find out.
I always wanted to do this – it’s straight out of a ‘B’ movie –
so I said to my former hot prospect:
“Take me to your leader!”
We went to see his new leader and I told his leader:
“I’m the famous Big Al, I wrote all these books, I’ve got
this big group. I bet you spent a lot of time, maybe even
the entire three days, trying to get this young man to
join your business.”
His sponsor calmly replied:
“It took me about 90 seconds.”
I felt about one-inch tall. My inflated opinion of myself
deflated quickly.
His new leader continued:
“Big Al, you’ve got a problem. Your problem is you speak
in words.”
Right away I’m thinking:
“Well, what are the options here?”
His new leader then dropped the bombshell. He said:
“People don’t think in words, they think in pictures.”
This is the breakthrough that helped me get more efficient and
to understand how things work in the “real world.”
Hillary Clinton?
So if I mentioned to you the name, Hillary Clinton, would get a
picture in your mind of Hillary Clinton?
If I unscrewed the top of your head and looked inside, would I
see a large indentation of the letter “C” . . . and then a large
indentation of the letter “L” and so on?
Of course not.
You don’t think in letters or in words. You think in pictures.
When I mention the name, Hillary Clinton, you would get a
picture of Hillary Clinton in your mind.
If I mentioned the name, Mel Gibson, you would get a picture of
Mel Gibson in your mind.
If I mentioned “pink elephant,” you would get a picture of a
pink elephant in your mind.
How to transfer information quickly.
If everybody you talked to knew exactly what you knew . . . in
other words, all the information in your brain was in their brain
– they would probably make the same decision that you did.
The problem is, our prospects are not going to sit for three
days while we tell them all of our experiences - so they can see
exactly what we see.
But a picture is worth a thousand words!
Now, I’ve never tested it – it could be 973 words or something
– but a picture transfers information a thousand times faster from
your brain to other people’s brains. By using pictures, they can
instantly see what you see. Communication means that if they see
what you see, they are going to join.
Word pictures are fun because people see in their minds what
you see in your mind. They see your vision. They see your
excitement.
Are word pictures complicated,
long, and difficult to do?
Word pictures can take a few seconds or a few minutes. For an
example of a very short word picture, imagine this.
If a young lady went to the beach, she might tell her father
that she saw this really nice young man at the beach. Then she
would give her father a one-word word picture and say:
“Wow!”
That would create a picture in the father’s mind. Maybe not the
exact same picture that was in his daughter’s mind, but she did
instantly create a picture.
Children use word pictures.
I don’t know how many subscribers have ever had a daughter, but
let’s say you have a six-year-old daughter. She goes to school on
the first day and all the kids in the class are wearing a special
type of uniform, except for her. Her clothes are different.
Her classmates make fun of her and they tease her. Your
daughter cries. During recess, her classmates don’t play with
her. They make her stand in the corner of the playground, facing
traffic and insist that she doesn’t look at them.
Her first day of school was very traumatic for your daughter.
On the way home from school, your six-year-old daughter is
thinking,”
“Well, I can tell Mom and Dad that I need a uniform. But
they don’t see what I see. They don’t feel what I feel.
They won’t buy me a new uniform. What I’m going to have
to do is use a word picture on Mom and Dad so they see
what I see and then they will purchase me a new uniform.”
Your daughter comes home and says:
“Mom, Dad, I was at school today and all the other kids
had a special uniform except for me. They teased me, they
made fun of me. I tried not to cry – I tried to be brave
like you told me – but I started to cry and tears started
running down my face.
“I felt really embarrassed. I felt really bad. But then
at recess, they made me stand at the corner of the
playground with my back to them facing traffic. They
wouldn’t even let me look at them, I just had to stand
there crying.
“And all day long none of my classmates would look at me
or play with me. It was awful!”
While your daughter is giving this word picture, what are you
doing? You are grabbing the credit card and heading down to the
store to get that uniform because you see what she sees.
As your daughter gets older, her word pictures get better and
better. Soon, she gets everything she wants!
Kids are great at using word pictures. They have plenty of time
to practice their word pictures while their parents are working.
I joined because of a word picture.
In 1972, my wife and I went to our very first opportunity
meeting. We answered an ad in the newspaper that said:
“Part-time business. Small investment.”
We came to the Saturday morning business opportunity meeting
and it was three hours long. There was a bunch of anti-government,
Communist hippies, talking about strange things coming out of
their colon, and a lot of cheering by a bunch of weird people.
At the end of this three-hour meeting, my wife and I looked at
each other and said,
“Let’s get out of here. The armed guards are gone from
the back door.”
So we’re sneaking out of the back of the room. Just then, the
person who ran the ad recognized us because we were the only
guests. He said,
“Aren’t you the people who answered the ad?”
We said,
“Yes, but it looks like it’s not for us. We are not
interested and we are much too busy.”
My sponsor looked at me and gave me a little 30-second word
picture which was more powerful than the three-hour meeting. This
word picture earned my sponsor a lot of money.
Would you like to hear the word picture my sponsor told me?
I think if a great word picture can earn you a fortune here, a
fortune there – pretty soon it adds up! Here's what my sponsor
said:
“Big Al, when you join our business here is what happens.
Six months from now you walk into your boss’ office. You
sit down in the chair, you put your feet up on his desk
and you leave little scuff marks with your heels.
“You put your hands behind your head and you calmly tell
the boss that you can’t fit him into your schedule any
longer. You’ve enjoyed working there, but if they have
any problem after you leave they can call you any Tuesday
morning at 11 o’clock at your normal consulting rate.
“Then you get up from the boss’ office, walk out to the
main office desk, pick up your personal belongings, wave
good-bye to all your fellow workers who said it couldn’t
be done, hop into your brand-new bonus car, drive down to
the drive-in teller window, deposit this month’s bonus
check, and say to the bank teller:
“‘Oh, I don’t know. Put this bonus check in savings or
checking. It really doesn’t matter. I get these checks
every month.’
“And then you drive home and relax, having a nice glass
of your favorite beverage.”
That was his word picture. At the end of that word picture, I
said:
“So how do I join?”
I joined based on that 30-second word picture, not because of
the three-hour opportunity meeting.
My sponsor was able to get me to see “what he saw” in the
business. My sponsor created a vision in my mind because of that
simple 30-second word picture.
Would you like to have a formula so
you could create word pictures too?
Here’s the formula. You simply say:
“When you join our business, here is what happens . . .”
Then, take your listeners into the future and let them know
exactly what is going to happen.
That’s it!
Pretty simple, wasn’t it?
Want some more examples?
Example #1.
Here is an example of creating a word picture about receiving a
check for $80. Notice how this short word picture creates a story
or a movie in your mind.
“When you join our business, here is what happens. Two
months from now you walk out to your mailbox and you get
your mail. Now there is some junk mail and magazines, but
there is also a letter from your network marketing
company.
“When you get inside the house, you rip open the envelope
and you look inside. It’s not a letter from your network
marketing company, it’s a check. It’s a check for $80
which you didn’t expect, so you say, ‘Hey, maybe I should
go shopping or take the family out to dinner.’”
Well, did that short word picture create a story or movie in
your mind? Could you see yourself ripping open the envelope?
Instead of just telling your prospect that he can earn $80, use
this word picture instead. Your prospect will think about this
word picture every time he goes to the mailbox, and that will
remind him of your opportunity.
Example #2.
You can help your prospects create a vision of what they could
do with a part-time check. Telling them they can earn an extra
$550 a month is not nearly as exciting as showing the prospects
what they could do with the extra $550 a month. Here is an example
of a word picture that does that:
“When you join our business, here is what happens. You
walk to the local car dealership and you say to the
salesman, ‘Hey! This is the car I would like.’
“The car salesman says, ‘OK, that’s going to be a $550 a
month car payment.’
“You reply, ‘That’s no problem. I have a part-time
business that will make all of the payments for me.’”
Both of these examples were very simple and short word
pictures. Of course you can do longer, more elaborate word
pictures.
The key is to help your prospects see themselves in the word
pictures that you create. You do this by starting your word
pictures with this phrase:
“When you join our business, here is what happens.”
I use word pictures all the time at my opportunity meetings and
presentations.
Word pictures are easy and most of us have unconsciously used
them all in our lives. Now that you recognize exactly how to use
word pictures, I am sure you will use them much more often.
Can I use word pictures to sell my product or service?
Of course you can. However, you will use slightly different
formulas. Here are the formulas for product and services word
pictures:
1. “When you use our product, here is what happens.”
2. “When you use our service, here is what happens.”
Want some examples?
Example #1.
If you sold a diet product, you would say:
“When you use our product, here is what happens. One week
from now you wake up and you start putting on your
clothes and you notice – hey! The pants are baggy! You
have lost an inch or two off your waist and you didn’t
even have to diet!”
Your prospects can see themselves trying on their pants in the
morning. You have created a movie in their minds.
Example #2.
If you sold a skin care product, you would say:
“When you use our product, here is what happens. After
you rinse off our special cleanser, feel your face with
the back of your fingertips. It will feel so smooth, just
like satin or silk!”
In your prospects’ minds they will see themselves feeling their
soft new skin.
Example #3.
If you represent an opportunity that sells telephone services,
you could say:
“When you use our phone service, here is what happens.
You open your phone bill in the mail, and it turns out
not to be a bill, but a check from your new telephone
company because you are marketing their local and long
distance service. So instead of paying a phone bill, you
are getting paid when your neighbors use their
telephones!”
Now that is powerful. Why?
Because if your prospect doesn’t join your business, what will
your prospect think of every time he opens his phone bill?
Yep. He will remember that you told him he could be getting a
check instead of a bill. You will always be in his mind, every
month when the bill comes in the mail.
And who knows? Maybe several months from now will be the
perfect time for this prospect to join. And you will be right
there in his mind.
Keep your word pictures simple and listener-friendly.
Sometimes networkers try to sound important and superintelligent.
They are trying to impress their prospects with their
knowledge.
Bad idea.
Our job is to communicate as clearly as we can, so our
prospects will see exactly what we see in our business or
products. Here is an example of a pompous “I am smart”
presentation:
“Let me tell you about this unique amino acid found
underneath a rock on a mossy hill in China by a team of
nuclear scientists who have movie stars as partners. Our
Nobel Prize-winning scientists have patented a unique way
of encapsulating this amino acid into a time-release
formula that not only makes amputated body parts grow
back, but it also creates world peace.”
We have all heard presentations like this, haven’t we? So
instead of this pompous drivel, maybe we could throw out all of
our technical data, all of our pretty brochures, cancel all the
three-hour opportunity meetings . . . and do a better job of
communicating with our prospects by using just a few short word
pictures.
Word pictures can have a time-released
delayed effect on your prospects.
Here is another powerful way that you can use word pictures.
Let’s talk about the time-release delay effect of word pictures on
your prospects. Here is how this effect works.
When you tell a good word picture, your prospects can’t get it
out of their minds. Here is an example.
Imagine that you are talking to a prospect. At the end of your
presentation he says:
“I need to think it over. I have to talk it over with my
dog or my lawyer. I will get back to you in a couple of
months.”
Well, try this word picture. Say:
“Hey! I am glad you want to think it over. Could you do
me a favor?
“Tomorrow morning when you wake up to go to work, and you
get into your car at 7 a.m., pull your car keys out of
your pocket and just before you put them in the ignition,
just do me a favor. Would you just ask yourself this
question?
“‘Do I really want to be getting up and leaving my family
at 7 a.m. and commuting to work and fighting all that
traffic? And is this the car of my dreams?’ That’s all –
could you just ask yourself that?”
The prospect will say:
“Sure, no problem.”
What happens the next morning?
Here is where the time-released delayed effect of word pictures
kicks in.
The next morning your prospect wakes up, goes out to his car,
pulls his keys out of his pocket, puts them into the ignition, and
what is he going to think?
Your prospect will think,
“Wow, do I really want to be getting up at 7 a.m. in the
morning, leaving my family and commuting all the way to
work? And is this 1973 Pinto really the car of my dreams?
Maybe I should rethink that opportunity that they talked
about last night.”
What will happen the next morning? The same thoughts will go
through your prospect’s mind.
And the next morning . . .
And the next morning . . .
Your prospect will always be thinking of you and your
opportunity. And when the timing is right (like when his boss
yells at him, or there is a big traffic jam), you will be in the
forefront of his mind.
Do you want another example?
You finish your presentation to a young lady and she says:
“Oh, I need to think it over. I need to talk to my
lawyer, my cat, my astrologer and my psychic.”
You would then say this:
“Could you do me a favor? Next time you get your
paycheck, could you do this? When you rip open that
paycheck envelope, pull out your paycheck, hold it up to
the light and rub it between your thumb and forefinger
and ask yourself this question: ‘Is that all that I am
worth?’”
Well, what is going to happen the next time that she gets her
paycheck?
She will rip open the paycheck envelope. But, she probably
won’t hold the paycheck up to the light. Someone might see her and
think that she is strange.
But she will think to herself:
“Is that all that I’m worth?”
“You know what? I had to work overtime three days last
week. And that person next to me never showers. This
person talks too much. I am tired of fighting traffic.
They don’t appreciate me. They don’t give me a raise. I
missed my daughter’s violin concert last week by working
overtime. And I hate these stupid reports. Maybe I should
take a look at something else.”
And that’s the time-delay effect of using word pictures.
Would you like to learn how to make super word pictures?
The way to make word pictures really stand out in people’s
minds is to understand how things go into the mind. The only way
we get things into our minds is by using our five senses.
What are the five senses?
Sight, hearing, smell, taste, and touch. (If you have more,
please feel free to use them too.)
The more of these five senses you put into your word picture,
the more prospects will see themselves in that word picture – and
the more they will understand.
Let’s look at an example of a word picture that uses all five
senses. I would say this to the prospect:
“When you join our business, here is what happens. One
year from now, you have saved up all your bonus checks so
that you can take that dream vacation to Tahiti.
“That morning you wake up and you put on your Hawaiian
shirt, your sunglasses and your sandals. You grab your
suitcase, step outside into the snow, chip the ice off
the windshield of your car, drive down to the airport and
there waiting on the runway is a giant 747 airplane that
says ‘Air Tahiti.’
“When you get on that airplane, where do you sit? First
class, of course. So you sit down in a nice big
comfortable leather first class chair, and as you sink
into it and relax, the flight attendant comes by and asks
you if you would like some orange juice or some
champagne.
“So you grab a little glass of champagne and as the
bubbles are tickling your nose and you are sipping
champagne, you say ‘Wow! This is great!’
“And you hear the roar of the engine as that 747 takes
off. As you leave the runway, your plane turns toward
Tahiti. As you turn, you look out of your window and see
that you are flying directly over where you work!
“As you look down, you see your boss dragging his
briefcase through the snow in the parking lot, all
depressed because he has to do your job for the next two
weeks.
“Your Air Tahiti 747 lands on the island and they take
you directly to the beach. Your guide sets up a hammock
and you relax and enjoy that nice warm tropical breeze.
“You hear the tropical music and you smell the teriyaki
chicken that they’re grilling right next to you.
“While munching away on the chicken, you notice a little
dot on the horizon, and it’s getting bigger. You continue
to stare at that dot as it gets bigger and you notice
that it’s not a dot. It’s actually a person walking
toward you. And that person is dragging his old beat-up
blanket.
“Now that person comes up to your hammock, spreads his
old beat-up blanket on the sand and lays down right next
to you. You look down at the person, the person looks up
at you . . . and it’s your next-door neighbor. You ask
him:
“‘What are you doing here?’
“Your next-door neighbor says:
“‘Well, you know, I lead a poor and miserable life. I
have to work three jobs to make ends meet and I’m behind
on my MasterCard, Visa and Discover credit cards. So I
wrote a bad check just so I could have a holiday in
Tahiti – just three days of vacation, three days of
heaven that I could call my own before I continue my long
and miserable life.’
“And with a tear in his eye, he looks up at you and says:
“‘And how is it that you’re here?’
“And you reply:
“‘Well, I started this part-time business about a year
ago. It’s really very simple. You just collect checks by
recommending what you like. I saved all my checks for a
year and well, I was able to pay for this entire two-week
vacation plus pay off all my bills. It is so wonderful!
As a matter of fact, this business is so wonderful that I
forgot to tell you about it!’
“Well, your next door neighbor stands up, walks over to
the ice cart, grabs the machete, and starts walking
towards you . . .”
* * *
Let me ask you,
“Could you see your neighbor with that machete?”
Of course you could. Let’s take a look at all the senses I used
in this word picture.
1. Did we use the sense of sight? Yes, we saw the 747, our
boss in the parking lot, the dot on the horizon, and we
saw our neighbor coming with the machete.
2. Did we use smell? Yes, we smelled the teriyaki chicken.
3. Did we use taste? Yes, we tasted champagne and the
teriyaki chicken.
4. Did we use touch? We felt the comfortable first class
seat, the champagne bubbles tickling our nose, and the
warm tropical breeze.
5. Did we use hearing? Yes, the tropical music and the roar
of the engines.
In this word picture story we used all five senses. And because
we used all of the senses, the story was very vivid in our minds.
So if you really want to know how to communicate with your
boss, your spouse, your children, your prospect – use word
pictures.
For instance, you could say to your boss:
“When you give me a raise tomorrow, here is what
happens.”
You could take your boss into the future and show him a happy
employee making more money, providing more services for the
company and working harder, etc., etc. Using the five senses to
create super word pictures makes our communication a lot easier
for the listener.
Want another example?
“Let’s say you saved all your bonus checks because you
want to buy that dream car, a Ferrari. That morning you
walk down to the dealership and you look inside the
window and you see your dream car, a beautiful shiny
Ferrari.
What color is that Ferrari?
“If you are like most people, you have already pictured
that Ferrari in your mind, and most times it is the color
red. If you pictured a different color than red, well, it
may be a sign of deep psychological problems . . . just
kidding
“When you walk up to that Ferrari and you look at your
reflection, you say ‘Wow! What a good looking
distributor!’
“No salesmen are around so you think, ‘Well, maybe I’ll
just sit in that car and see what it’s like.’
“You slip into the Ferrari and sit in that nice
comfortable seat and smell that new car smell. You grip
that steering wheel and you feel the leather seats and
you say ‘Wow! What a car!’
“You look around. Still no salesman in sight. You think,
‘I wonder what the sound system sounds like?’ So you turn
on the sound system and all ten speakers are blaring out
your favorite song. Wow! It doesn’t get any better than
this!
“Still no salesman. You think, ‘I wonder what the engine
sounds like?’ You gently turn the key – vroom, vroom –
and even though you’re in the showroom, the engine is so
quiet that nobody notices. What a smooth-running, quiet
engine! It just sounds powerful!
“You look around – still no salesman, so you grab the
shifter and just ease it into first gear, just to feel
what the power would be like, and when you do that . . .
Kaboom!
You fly right through the picture window, right out of
the showroom! And as you’re turning the corner out of the
parking lot at 90 miles an hour, you adjust your rear
view mirror and you see the State Police f-a-d-i-n-g into
the background.”
* * *
Now let me ask you:
“Did you see the State Police, f-a-d-i-n-g into the
background?”
Let’s take a look at the senses we used.
We used sight, hearing, smell, and touch. But didn’t use taste,
did we? No.
We don’t have to force all of the senses into every word
picture we use. Sometimes it just won’t make sense. We could force
taste into this word picture and talk about the acrid taste as you
bit into that leather steering wheel, but that wouldn’t make
sense, would it?
Just use the senses that make sense.
“Word Pictures” aren’t hard to master if you remember one
thing:
Just tell a story that creates a movie inside your prospects’
minds.
Learn more here:
http://nsjcn4mentor.successin10steps.com/?mad=46386
I Appreciate You Dearly! You Deserve Success & Respect!
Your Faithful Friend For Life!
Felix Alexander,
Missionary In Christ-Jesus!
215-641-1659 anytime
Skype: nsjcn4jesusdatas
http://nsjcn4mentor.successin10steps.com/?mad=46386
Friday, June 11, 2010
Friday, April 16, 2010
4 Things To Watch Out For From Your Own Home Based Internet Business Opportunity
Tips On Making Money From Home Work: It's Too Good to be True!
4 Things To Watch Out For From Your Own Home Based Internet Business Opportunity
Tips On Making Money From Home Work: It's Too Good to be True!
Summary : There are so many Opportunities on the internet offering to set people up in Their Own Home Based Internet Business that it can be difficult to separate the real, legitimate Home Based Internet Business Opportunity from the ones that only want your money. Knowing what to look for hidden within the offers can mean the difference between finding a legitimate business to operate and ending up helping someone else make money while losing your own.
Body :
4 Things To Watch Out For From Your Own Home Based Internet Business Opportunity
Copyright © Felix Alexander
http://nsjcn4mentor.successin10steps.com/?mad=46386< /a>
There are so many Opportunities on the internet offering to set people up in Their Own Home Based Internet Business that it can be difficult to separate the real, legitimate Home Based Internet Business Opportunity from the ones that only want your money. Knowing what to look for hidden within the offers can mean the difference between finding a legitimate business to operate and ending up helping someone else make money while losing your own.
With most fraudulent offers for Your Own Home Based Internet Business Opportunity there are four red flags that need to be thoroughly investigated before signing up to work for the website. Understand that not all of the companies that make these claims are out to take your money, but these are four things that many less than honest companies have in common:
1. Large upfront investment
2. The chance to make big money with little work
3. Do not clearly state what you will be selling
4. Lack of available contact information
While it is not uncommon for Home Based Business to want a fee to become a representative for Their Home Based Business, you have to consider the amount demanded from you before you can start selling their product or service. You should also have a clear picture of what you will get in return for your investment. It is common for the term training to be listed, but many times the training consists of links to other sites where you are expected to learn about the company’s Home Based Business model.
The training may also focus on how to recruit others into The Home Based Business, offering to pay a “bounty” for bringing in new people. A Home Based Business Company that focuses on bringing in more people instead of selling the product may be on the border of being illegal.
Anyone who has ever been involved in a Home Based Business knows it takes work. One of the most common pitches is the promise of a big payday without having to work more than an hour or two a day…or even a week. There is no such thing as a free lunch and those who try to convince you otherwise and not being totally honest. That disclaimer about income may not be a representative of the potential earnings, should beg the question about why even bother to list it.
If you have been reading an Online Home Based Business Opportunity for several minutes and have no idea about the product or service you are being asked to sell, it could be an indication of a scam. Many keep it a secret until you have spent your money and find out there is no way you can sell this to others with a clear conscience. Know what the product is, and how much it will cost, before considering the offer any further.
Look for contact information. If the only means of contacting The Home Based Business Company is through an email address, it could very well be they don’t plan to be around long enough to answer any questions or complaints. Money back guarantees are also only about as good as the contact information. Email addresses and post office boxes are not good contacts.
Felix Alexander, Missionary in Christ-Jesus, with nsjcn4mentor.mentoringforfree.com, is a mentor with a servant’s heart working with top leaders in the Home Based Business and internet marketing industry. For more FREE information to start your Own Home Based Business Visit: http://nsjcn4mentor.successin10steps.com/?mad=46386; and/or Call NOW: 215-641-1659 Anytime
To find the best home based business ideas and
opportunities so you can work at home visit:
http://nsjcn4mentor.successin10steps.com/?mad=46386< /a>
4 Things To Watch Out For From Your Own Home Based Internet Business Opportunity
Tips On Making Money From Home Work: It's Too Good to be True!
Summary : There are so many Opportunities on the internet offering to set people up in Their Own Home Based Internet Business that it can be difficult to separate the real, legitimate Home Based Internet Business Opportunity from the ones that only want your money. Knowing what to look for hidden within the offers can mean the difference between finding a legitimate business to operate and ending up helping someone else make money while losing your own.
Body :
4 Things To Watch Out For From Your Own Home Based Internet Business Opportunity
Copyright © Felix Alexander
http://nsjcn4mentor.successin10steps.com/?mad=46386< /a>
There are so many Opportunities on the internet offering to set people up in Their Own Home Based Internet Business that it can be difficult to separate the real, legitimate Home Based Internet Business Opportunity from the ones that only want your money. Knowing what to look for hidden within the offers can mean the difference between finding a legitimate business to operate and ending up helping someone else make money while losing your own.
With most fraudulent offers for Your Own Home Based Internet Business Opportunity there are four red flags that need to be thoroughly investigated before signing up to work for the website. Understand that not all of the companies that make these claims are out to take your money, but these are four things that many less than honest companies have in common:
1. Large upfront investment
2. The chance to make big money with little work
3. Do not clearly state what you will be selling
4. Lack of available contact information
While it is not uncommon for Home Based Business to want a fee to become a representative for Their Home Based Business, you have to consider the amount demanded from you before you can start selling their product or service. You should also have a clear picture of what you will get in return for your investment. It is common for the term training to be listed, but many times the training consists of links to other sites where you are expected to learn about the company’s Home Based Business model.
The training may also focus on how to recruit others into The Home Based Business, offering to pay a “bounty” for bringing in new people. A Home Based Business Company that focuses on bringing in more people instead of selling the product may be on the border of being illegal.
Anyone who has ever been involved in a Home Based Business knows it takes work. One of the most common pitches is the promise of a big payday without having to work more than an hour or two a day…or even a week. There is no such thing as a free lunch and those who try to convince you otherwise and not being totally honest. That disclaimer about income may not be a representative of the potential earnings, should beg the question about why even bother to list it.
If you have been reading an Online Home Based Business Opportunity for several minutes and have no idea about the product or service you are being asked to sell, it could be an indication of a scam. Many keep it a secret until you have spent your money and find out there is no way you can sell this to others with a clear conscience. Know what the product is, and how much it will cost, before considering the offer any further.
Look for contact information. If the only means of contacting The Home Based Business Company is through an email address, it could very well be they don’t plan to be around long enough to answer any questions or complaints. Money back guarantees are also only about as good as the contact information. Email addresses and post office boxes are not good contacts.
Felix Alexander, Missionary in Christ-Jesus, with nsjcn4mentor.mentoringforfree.com, is a mentor with a servant’s heart working with top leaders in the Home Based Business and internet marketing industry. For more FREE information to start your Own Home Based Business Visit: http://nsjcn4mentor.successin10steps.com/?mad=46386; and/or Call NOW: 215-641-1659 Anytime
To find the best home based business ideas and
opportunities so you can work at home visit:
http://nsjcn4mentor.successin10steps.com/?mad=46386< /a>
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